Practical AI
Tools and workflows that actually help you ship.
Practical AI for people who run real businesses
Build systems. Solve real problems.
Practical AI workflows, automations, and tools for operators who want real leverage, not noise. Built in a working shop, not a slide deck.
Built for operators
No fluff, no theater. Just systems that hold up under pressure.
Real world tested
Everything here is used, broken, and refined on real jobs.
Shared freely
Receipts, caveats, and insights you can put to work this week.
What's inside
The Workshop.
Everything I've built, tested, or stripped for parts — organized by what it actually does for a business.
AI Workflows
Step-by-step systems that cut the four-hour job to twenty-five minutes.
Explore →Automations
Repeatable processes for intakes, follow-ups, content, and admin drag.
Explore →Tools & Resources
The short list of what's worth your money and what isn't.
Explore →Insights
Lessons, breakdowns, and behind-the-scenes case studies from real work.
Explore →
Fig. 02 — Replace with documentary workshop photography when shot.
About
I build. I test. I share what works.
Twenty-five years of building things that actually have to work — software, businesses, and on weekends, furniture and cars pulled out of a junkyard.
Army veteran. Primary developer on four SaaS companies. Certified personal trainer. Shipped AI before ChatGPT was a thing — including primary development work on BNSN.ai and the original Magic Buy Button.
No theory. No hype. Just systems that hold up on a real job, plus the field notes from running them.
Trusted by operators and builders
500+
Systems shipped
Built for real businesses
50K+
Tools reviewed
Tested in real workflows
3K+
Operators coached
Across coaching, fitness, services
100%
Practical · No fluff
Receipts on every claim
Rugged
Built to hold up on real jobs, not in slide decks.
Practical
Designed for outcomes, measured by what shipped.
Operator-focused
Made for the person doing the work, not the audience watching.
Hands-on
Every system here came out of work I did myself.
Selected work
The receipts, ordered by what shipped.
The brand is honesty, so the page is honest. Below: things I built, who they were for, and what they did. No badges. No partner logos with the brightness turned down.
- № 01Primary developer · ongoing
BNSN.ai
Primary developer for the SaaS platform, with project management support when the company brings in other developers.
→ Used by thousands of small businesses. Still running, still useful, and still being shaped by practical operator needs.
- № 02Timed CTA · c. 2009-2010
The Magic Buy Button
The original timed in-video CTA — a buy button that appears at the exact second of the play it was meant for.
→ Pioneered a category. Now copied across half the video-commerce stack.
Podcast mention → - № 03Business coach · ongoing
A coach's operating system
Practical workflow support for a business coach with programs, clients, follow-up, and too many moving parts.
→ Less admin drag, clearer handoffs, and a system the business can keep using after the excitement wears off.
- № 04Clients · 2021 — present
Coaches, founders, fitness brands, service businesses
Service businesses, regional outfits, single-operator companies. The unglamorous middle of the economy.
→ Some of the lessons make the Workshop Log. If you need help with any of this, hit me up at Digital Spirit.
Workshop Log
Tuesday writing, for people who didn't ask to be online.
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Lisa got her Tuesday mornings back.
A short case study from a five-person bookkeeping firm in Akron, Ohio.
7 min · read → -
Most prompts get worse over time.
Why your March prompt is wrong by June, and what to do about it.
4 min · read → -
An eight-line script that replaced a $400-a-month tool.
A regional HVAC company stopped paying for SaaS and stopped missing appointments.
9 min · read → -
Don't put AI in front of your customers yet.
Three places it's already paying off internally, and one place I've watched it cost trust.
5 min · read →
Ready to build
Pick up a tool. Get to work.
Most of the AI work that pays for itself is boring. Find the quiet four-hour job. Cut it to twenty-five minutes. Move on.